Rheos
Getting started

Brand Identity and AI Learning

Rheos learns your brand voice and visual style to generate on-brand content automatically. This guide explains how Identity works and how to optimize AI understanding of your brand.

What Is Identity?

The Identity section stores your brand guidelines and helps Rheos AI understand:

  • Visual style – Colors, design patterns, image aesthetics

  • Brand voice – Tone, messaging, and communication style

  • Target audience – Who you're creating content for

  • Business context – Industry, offerings, and positioning

This information guides AI generation to produce content that matches your brand.

Setting Up Identity

During onboarding, you start building your Identity profile:

  1. Provide your company name and website

  2. Choose automatic analysis (via website URL) or manual entry

  3. Rheos runs AI analysis if you provided a URL

  4. Your initial Identity is created

After onboarding, you can refine and expand your Identity in the dedicated Identity section.

Automatic brand analysis extracts visual and messaging patterns from your website, giving AI a head start on understanding your style.

Completing Your Identity

To finish setting up your brand profile:

  1. Navigate to Identity in the sidebar

  2. Complete the prompted sections

  3. Review AI-generated insights (if you used automatic analysis)

  4. Refine or add manual details as needed

The dashboard may show a prompt: "Complete Identity" if this section is incomplete.

What Identity Includes

Your Identity profile typically covers:

Business Details:

  • Company name and description

  • Industry and positioning

  • Website and social handles

Brand Voice:

  • Tone (professional, casual, playful, authoritative, etc.)

  • Key messaging themes

  • Communication style preferences

Visual Style:

  • Brand colors (extracted or manually entered)

  • Design aesthetic (minimalist, bold, modern, etc.)

  • Image style preferences

Audience:

  • Target demographics

  • Audience interests and pain points

  • Communication preferences

How AI Uses Your Identity

When generating content, Rheos AI:

  1. References your Identity profile

  2. Applies brand colors and visual style to images

  3. Matches tone and messaging patterns

  4. Considers audience preferences in content suggestions

  5. Ensures consistency across all generated content

The more complete your Identity, the better the AI matches your brand.

Upload sample content (past social posts, brand photos) to Library and link to your Identity. This gives AI visual examples to learn from.

Updating Your Identity

As your brand evolves, update your Identity:

  1. Go to the Identity section

  2. Edit any profile fields

  3. Add new visual examples or messaging guidelines

  4. Save changes

Updated Identity settings apply to future AI generations.

Changing Identity settings may affect AI output consistency. Make updates when you're ready to refresh your content direction.

Brand Analysis Status

If you provided a website during onboarding, you'll see:

  • "Starting AI analysis…" – Analysis in progress

  • Completion notification when analysis finishes

  • Extracted insights in your Identity profile

Analysis typically completes within minutes to hours depending on website size.

Manual vs. Automatic Identity

Automatic (via website analysis):

  • Faster initial setup

  • AI-extracted brand patterns

  • May need manual refinement for accuracy

Manual entry:

  • More control over what AI learns

  • Takes longer to set up initially

  • Best for brands without websites or with complex positioning

You can always refine automatic results manually or add details to manual entries.

Visual Assets and Identity

Upload brand assets to reinforce visual Identity:

  1. Add logos, brand colors, and sample images to Library

  2. Tag them as brand assets

  3. Reference these in generation sessions as context

The AI uses these as visual references to match your style more accurately.

Identity and Generation Context

When generating images in Studio:

  • Select brand selection option to apply Identity

  • AI automatically references your brand guidelines

  • Generated images match your color palette and style

  • Prompts are interpreted through your brand lens

Multi-Brand Management

Currently, Rheos supports one Identity per organization. For agencies managing multiple brands:

  • Create separate organizations for each client

  • Or manually switch Identity context when creating content for different brands

  • Team features may expand multi-brand support in the future

Privacy and Data Use

  • Identity information is used only to improve your content generation

  • Website analysis extracts only public information

  • Brand data is not shared with other Rheos users

  • You control what Identity information is stored

Next Steps

  • Complete your Identity profile for better AI results

  • Upload brand assets to Library

  • Generate your first AI images with brand guidelines applied

  • Refine Identity based on generation results

Was this helpful?