Creating a Social Media Post

Rheos lets you create, preview, and schedule social media posts for Instagram and LinkedIn. This guide walks you through creating your first post.

Starting a New Post

1. Navigate to Posts in the sidebar (labeled "Social")

2. Click New Post at the top of the page

3. You'll be taken to the post editor

Alternatively, create posts directly from Studio by selecting generations and clicking Create Post.

The Post Editor

The editor includes:

• Caption field – Text content for your post

• Media selector – Add images or videos from Library

• Platform selection – Choose Instagram, LinkedIn, or both

• Preview pane – See how your post will look on each platform

• Project selector – Associate the post with a campaign

• Action buttons – Save draft, schedule, or publish

Adding Media

To add images or videos to your post:

1. Click the media selector or add media button

2. Browse your Library

3. Select one or more assets (Instagram supports up to 10, LinkedIn varies)

4. Confirm to add to post

If you created the post from Studio generations, the images are pre-loaded.

Writing Your Caption

Enter your post text in the caption field:

• Instagram supports up to 2,200 characters

• LinkedIn supports longer form content

• Include hashtags, @mentions, and emojis as needed

• Line breaks are preserved when publishing

The caption applies to all selected platforms, though you can customize per platform if needed.

Selecting Platforms

Choose where to publish:

1. Check Instagram to include in your Instagram feed

2. Check LinkedIn to post to your LinkedIn profile

3. Select both to cross-post to multiple platforms

Preview updates to show how the post appears on each selected platform.

Platform Previews

Toggle between platform previews to check formatting:

• Instagram preview – Shows feed appearance with aspect ratio, caption cutoff, and layout

• LinkedIn preview – Shows how content appears in the LinkedIn feed

Use previews to ensure images are cropped well and captions display correctly on each platform.

Associating with Projects

Link your post to a campaign:

1. Find the project selector in the editor

2. Choose the relevant project/campaign

3. The post will be tagged for organization and tracking

This helps you track content output by campaign and filter posts later.

Saving as Draft

To save your post without scheduling:

1. Complete as much of the post as you want

2. Click Save Draft or similar button

3. The post is saved to your drafts list

Drafts appear in the All Posts tab with draft status. You can return to edit and schedule later.

Scheduling Your Post

To schedule for future publication:

1. Complete your post (media, caption, platforms)

2. Click Schedule or the scheduling button

3. Choose date and time for publication

4. Confirm to schedule

Scheduled posts appear in the Calendar view and All Posts list with scheduled status.

Publishing Immediately

To publish right away:

1. Complete your post

2. Click Publish or Post Now

3. Confirm publication

The post is sent immediately to selected platforms. You'll see a confirmation or error message.

Post Status

Posts can have several statuses:

• Draft – Saved but not scheduled

• Scheduled – Queued for future publication

• Published – Successfully posted to platforms

• Failed – Error during publication (check error message)

Common Errors

"Connect a social account first" You need to connect Instagram or LinkedIn in Settings > Integrations before scheduling or publishing.

"Failed to schedule post" Check your connection status and try again. Ensure your connected account has permission to post.

Platform-specific errors Instagram and LinkedIn have different content requirements. Check image sizes, video lengths, and caption limits.

Next Steps

• Learn about scheduling posts to Instagram and LinkedIn

• Discover the Calendar view for content planning

• Understand best practices for post captions

• Explore connecting social media accounts