Using Context Assets to Guide AI Generation

When you give Rheos some of your existing brand photos as examples, the AI can create new images that match your visual style. This keeps all your content looking consistent.

What Are Reference Images?

Reference images (called context assets) are your own photos that show the AI the style you want. The AI looks at these examples and creates new images that fit the same look.

Good reference images:

• Your best brand photography

• Product photos you're already using

• Previous posts that got good engagement

• Photos that show your brand colors and style

Using Reference Images

When creating a new image in Studio:

1. Start your generation as usual

2. Look for the option to add context assets or reference images

3. Click to select images from your Library

4. Choose 2-3 photos that show the style you want

5. Describe what you want to create

6. Generate the image

The AI will create something new that matches the style of your reference photos.

What the AI Matches

When you provide reference images, the AI pays attention to:

• Colors – The color palette in your photos

• Lighting – Bright and airy, moody, natural light, etc.

• Style – Clean and minimal, warm and cozy, bold and colorful

• Mood – Professional, casual, energetic, calm

The new image will be different from your references but will match the overall look and feel.

Example: Product Launch Campaign

You're creating images for a product announcement:

1. Upload 3 of your best product photos to Library

2. Start creating a new image in Studio

3. Add those 3 photos as references

4. Describe what you want: "Product on a desk with office supplies"

5. Generate

The AI creates a new product image that matches the lighting, colors, and style of your reference photos.

How Many References to Use

1-2 images: Good for a clear, simple style direction

3-4 images: Best for most situations - shows your style without overwhelming the AI

5+ images: Only if you need to show a complex or varied style

Start with 2-3 references. This usually gives the best results.

Keeping a Consistent Look

For a whole campaign that looks cohesive:

1. Choose your 3 best brand photos

2. Use these same references for all campaign images

3. Describe different scenes, but keep the references the same

4. All generated images will share a similar visual style

When to Skip References

You don't always need reference images:

• If you want the AI to create something completely different from your usual style

• For quick test generations

• If you haven't uploaded brand photos yet

Rheos uses your Identity settings (from onboarding) even without specific references.

Organizing Your Reference Library

Make reference images easy to find:

1. Create a Library folder called "Brand References" or similar

2. Upload your best brand photos there

3. Tag them so they're easy to search

4. Use these photos as references whenever you generate content

Troubleshooting

Generated image doesn't match my references Make sure your references all have a similar style. If they look very different from each other, the AI gets confused.

Image looks exactly like my reference The AI shouldn't copy your references directly. Try describing what you want more specifically, or choose different references.

Can't find reference image option Look for "Context assets" or "Add reference" when creating an image. This might be in an expandable section.

Next Steps

• Upload your best brand photos to Library

• Create your first AI image using references

• Learn about organizing your Library effectively